At the Fujian Cultural and Tourism Economic Development Forum held yesterday, Dai Bin, Dean of the China Tourism Research Institute, made a keynote report entitled “The Theory and Practice of High -quality Development theory of Tourism”, which focused on tourists’ satisfaction, industrial competitiveness, development of new kinetic energy, and developed new kinetic energy., Four indicators of economic and social influence, detailed discussion on the high -quality development evaluation index system of tourism industry.
□ Rong Media Reporter Huang Weiyi Ye Hongyu Wu La Yun
Tourist love is the highest evaluation
In Dai Bin’s view, tourists satisfaction is not only the result of the high -quality development of the tourism industry, but also the kinetic energy of the high -quality development of the tourism industry. It is also a concrete manifestation of the people -centered development concept in tourism work.”At present, tourism has become an important part of the people’s good life. The two important tasks of the new stage of tourism economy are closely related to the rights and interests of tourists: one is how to maximize the tourism rights and interests of 1.4 billion people, and the other is to let the departure from the house.Tourists enjoy the corresponding tourism quality guarantee.
How to master the true voice of tourists?Dai Bin believes that we must be good at obtaining and analyzing from multiple channels.”The tourist satisfaction index is an effective measurement of the needs of tourists internationally. It is also a significant indicator of measurement and evaluation of the quality of operating the tourism economy. We must listen to the sounds made by tourists through traditional and Internet media.Obtaining the first -hand data such as the questionnaire and other investigations, do everything possible to salvage the “silent voice ‘.”
Dai Bin believes that tourists love is the highest evaluation, and the happy life of local people is the best promotion.”Taking Quanzhou as an example, 围“ ““ ““ ““ ““ ““ ““ ““ ““ ““ ““, but tourists just like to come.The emotional value of a better life. Several scenes of the old town of Quanzhou, I am still unforgettable, including the scene of the local people’s performance and appreciation of Nanyin.”
Multi -strategy and telling new stories of cultural tourism
To promote the high -quality development of the tourism industry, it is also necessary to start with the dimensions of industrial competitiveness, development of new kinetic energy, and economic and social influence to build a city’s comprehensive soft power of cultural tourism and tell new stories of cultural tourism development.Dai Bin pointed out that the tourism industry is a systematic industry that needs to further extend the industrial chain, help more upstream and downstream enterprises grow, and form a modern industrial system for border openness and dynamic creators.”In the process of promoting the high -quality development of the tourism industry and building a world -renowned tourist destination, we must do everything possible to cultivate a group of investment institutions and market entities that can be reliable, use, and stay.A large -scale innovative subject can attract a large amount of capital intervention; it is also difficult to imagine that there is no joint force of market entities and investment institutions, and the tourism industry can be developed by the original resources. “
At present, new quality productivity has become the development of new momentum in all walks of life, and the cultural tourism industry is no exception.In this regard, Dai Bin said: “The new productive productivity of the cultural tourism industry must work hard through modern practitioners, new production factors, and tourism resources. In other words, practitioners who need modern thinking use the modern concepts to use the concept of modern cultural tourism to cultural tourism and tourism.The reconstruction of the resource and environment can move towards high -quality development paths. “