Brand building plays a dual role in promoting high -quality development, which is not only an important “bearer” of high -quality development, but also a powerful “booster”.From May 10th to 11th, the Chinese fashion brand Urban Revivo (hereinafter referred to as UR) starts with the Chinese brand day, and the Tmall Super Brand Day will create a high-standing, wide-viewing corner, multi-dimensional “Be Urseell” Valley Fashion Show, Presenting brand pioneer aesthetics, telling Chinese fashion stories.
Picture: Urban Revivo 2024 Valley Fashion Show was held in the Aana Valley Concert Hall
[Great show gifts, create a consumption boom]
With fashion as the core and innovation as the driving force, the UR fashion show gifts Chinese brand day, bringing a dual enjoyment of visual and spiritual audiences.On May 10th, the Great Wall of Jinshan Ridge slowly lit, reflecting the lights of Chinese power.On May 11th, Urban Revivo2024 Valley Fashion Show officially kicked off. 60 professional models and KOL in different fields wearing UR spring and summer new models came out of the light, modern and fashion collisions, art and pioneers, an immersive style, an immersive styleThe brand event began.
Picture: Urban Revivo 2024 Valley Fashion Show
It is worth mentioning that the global brand ambassador Zhong Chuxi appeared at the scene on the day of Daxiu, and recommended the new season tide products with the UR to lead the audience to experience the unique charm of the brand.At the same time, during the event, the UR united Tmall Super Brand Day, relying on the new media platform, promoted in Tmall live, established in -depth connections with online consumers, formed a two -way rush, and also provided the economic growth in the new consumption model.A strong demonstration.
Picture: UR Global Brand Ambassador Zhong Chuxi attended the brand activity
[Innovation as a wing, drive the brand for a long time]
The development of new quality productivity is the inherent requirements and important focus of promoting high -quality development, and innovation is the core element.Since 2015, the UR has reshaped the innovative brand positioning through product innovation, creating “thousands of shops and thousands”, and integrating high -quality supply chain.At the same time, UR provides more creative design, better quality and sustainable fashion, bringing consumers a better fashion experience.It is reported that the UR has more than 500 creative teams worldwide, with an average of more than 15,000 products on average each year to meet consumer needs with high quality and efficiency.
In February of this year, nearly 2,000 square meters of flagship stores in Wujiang Road, Shanghai, Shanghai, and the luxurious and high -end design, providing consumers with a unique shopping experience, and wanted to build a new landmark in Shanghai.Li Mingguang, chairman and CEO of the UR parent company FMG Group, said: “We want to create a shopping scenario that is pleasant and can enjoy for consumers.”
Photo: UR Shanghai Wujiang Road Sifang Flagship Store
Facing the “Qianping Store” and “10,000 products”, how the brand achieves efficient operation of people, goods, and fields has become a challenge.In 2017, “Technology UR” became the core strategy of enterprise development. Digital -driven development, integrating upstream and downstream suppliers to help its digital transformation, through the full chain digital intelligent product management system, as well as the three major label systems of people, goods, and markets, thereby realizing products.Improvement of turnover, distribution and distribution efficiency.Enterprise self -reliance has become the main body of innovation, which is bigger and stronger to promote the rapid development of the industrial chain. This is the meaning of accelerating the cultivation of new productivity in my country.
[[[[[Go abroad and talk with the world with the world]
The great time has bred a great brand, and a large number of Chinese companies have already taken a firm step from local cultivation to global layout.At present, the number of UR global stores exceeds 400, and online sales networks have radiated Europe, North America and other international markets. Relying on leading creative design teams, industry -leading supply chain management capabilities and digital wisdom technology capabilities, they are committed to providing global consumers worldwideFashion products allow everyone to easily have high -quality trendy fashion products.
For Chinese fashion brands, it is necessary to achieve long breakthroughs in the global market. From “popular” to realizing “long red”, not only need to continuously promote scientific and technological innovation, product innovation, format innovation and management innovation. It must also pay attention to brand culture.Cultivate and shape the international image.
Behind the fashion show is enough to see the far -reaching consideration of the UR in the brand development.Chinese brands are becoming a strong support for promoting high -quality development and helping to build a new development pattern. In the future, pioneers like UR will also shoulder a greater historical mission, and stand on the vast international stage to tell Chinese stories on the vast international stage.EssenceThis is also a greater dream and higher pursuit of Chinese brands.
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